Globalization as we know it has taken over the world and made its way into every nook and cranny. With the onset of the mid-19th century, there was a rapid increase in globalization alongside the advancement of technologies and improved logistics. This paved way for companies from various parts of the world to come together and work with one and other to produce and gain the best results. The marriage between two or more culturally vast background companies surely brought out a whole new realm of activities and thought processes. Multi-cultured teams lifted the veil of limitations and a whole new world of possibilities was revealed.

Hofstede correctly wrote, “The survival of mankind will depend to a large extent on the ability of people who think differently to act together.” Culture is very complex and ancient. It is a way of living, thoughts, and beliefs that have been passed down from generations. Culture is a highly sensitive subject and is held in high regard by people all over the world. It binds people to their roots. As we know, in any business, the customer is king. To understand the customer better, multi-cultured teams come in handy as they have a broader horizon of employees to work with from culturally diverse backgrounds that can help understand the needs and wants of customers better. New and fresh ideas start brimming when put together. Innovation and management reach new peaks with a team so diverse.  The main advantage of having a multi cultured team is that various communities and cultures are represented by the members and can put together and brainstorm ideas that would be appealing to the consumers. They can organize and put into practice various strategies of marketing and production based on regional wants and needs. They paint a pretty clear picture of the Do’s and Don’ts which can help and go a long way in achieving the companies’ goals and objectives. Firsthand knowledge of the localities and their buying tendencies helps create and deliver the products and services to the target market more effectively.

Furthermore, multi-cultured teams bring out team spirit and the ability to work together and adapt to situations. It creates a perfect, harmonious balance among employees and promotes healthy working environments. Employees engage with one another and learn beyond just what is needed for business. They learn to work with and respect one another, and most importantly learn about each other’s culture. Multi-cultured teams not only benefit the employees but are also fruitful to the organization as they provide the organization with the opportunity to train and retain the best of its employees and push for betterment.

A lot of growth takes place on both a personal as well as professional level. In order to survive, one must learn to co-exist, and what better way to do so when your own team pushes you and helps you achieve this!?

Author: Prachi Sardeshmuth, Culture Expert at Culture Rings (

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